Social media star Nella Rose is reportedly part of the lineup for I'm A Celebrity... Get Me Out Of Here!
The 24-year-old - co-host of MTV's Catfish UK - has a huge online following, with 1 million fans on TikTok, over 800,000 on YouTube and almost 900,000 on Instagram.
"If ITV can draw a fraction of her followers to the show - who are the particularly valuable young demographic - they will be thrilled," a source told The Sun.
"That's why signing up someone like Nella is a very shrewd move on the part of the I'm A Celebrity producers.
"She very much a 'millennial star' who's gained a profile through a very different means to all the other campmates who've been named so far."
The rumoured lineup for the show also includes former politician Nigel Farage, Britney Spears's sister Jamie-Lynn Spears, former boxer Tony Bellew, This Morning host Josie Gibson, First Dates star Fred Sirieix and Hollyoaks legend Nick Pickard.
Jockey Frankie Dettori, ex-EastEnders actress Danielle Harold, JLS star Marvin Humes, Made In Chelsea's Sam Thompson and foot critic Grace Dent are thought to complete the lineup.
I'm A Celebrity starts Sunday, November 19 at 9pm on ITV1 and ITVX.
Follow us on X/Twitter and like us on Facebook for the latest entertainment news alerts.
Media Mole Low-Price Offer: Get Sky Entertainment, Sky Stream & Netflix for just £23 a month + £0 upfront fee for 18 months!
Prices may change during this period. Ends 20th June 2024
